Small plastic penny board provides alternative to longboard or bicycle
It is difficult to think that a set of plastic just about 2 feet in length and only about 6 ins in weight has obtained the trust of users from all kinds of background.
But to an ordinary people, it seems anybody these days could be caught moving along the hilly and sloppy campus of a college on a penny board, a kind of mini plastic board that has witnessed an increase in popularity recently.
To a non-user of penny board, a person using a penny board might instantly come to his mind comparison to, namely a clown using a mini bicycle. It is not doubtful when you buy a penny board, but let it puts you under a lot of questions: Will a penny board tackle the sloppy hill so commonplace across the campus of a college? Which kind of damage could a pebble on the street do to the board as well as the rider?
Continue reading: PENNY BOARDS ARE MAKING A GREAT EFFECT FOR THE USERS
36, vice president of programming, ABC Sports
The idea for a women’s sports series had been tossed around for years, but the popular show A Passion To Play didn’t get off the ground until Lydia Stephans became the first female vice president of a network sports division. “I had to reach a certain level in the sports television industry before my passion and belief in women’s sport could be heard with credibility,” says Stephans, a member of the 1984 Olympic speedskating team. Marketability has to be Stephans’ bottom line. “We are really at the mercy of what our advertisers and viewers are interested in watching,” she says. “Ninety-seven percent of the sports on network television are men’s sports.” Still, her efforts to create and prove the market for women’s sports are groundbreaking. “It’s a long process,” she says. “My efforts will help make a dent. The generation that is just now coming into the sports television business will use what I and other women have done as a stepping-stone.”
Continue reading: 20 women the 20 most influential women in sports – part 2
Who would have thought that, in the end, it would all come down to shopping. Yes, shopping, or more accurately, consuming, has purchased women the power to change the course of the sports world. Trips to the store to pick up another pair of running shoes, a surf of the sports telecasts when in command of the clicker, that stack of fitness magazines on the top-priority corner of your night table all boil down to the tantalizing bottom line of current market research: Women buy sports.
Showing that we have the money finally convinced the gatekeepers of the wide world of sports that there is room enough in that world for women, too. This social and economic trend begun in earnest in the early `70s, with passage of federal legislation mandating that public schools provide equal opportunity for girls. Now, record numbers of females are participating in athletics and women have surpassed men in many areas as consumers of athletic apparel. With U.S. women dominating in last summer’s Olympics came proof that not only did those girls learn to play, the public loves to watch them.
Continue reading: 20 women the 20 most influential women in sports – part 1